Who we are...


Ichi-go ichi-e [it͡ɕi.ɡo it͡ɕi.e(Japanese: 一期一会, lit. "One time, one meeting") is a Japanese four-character idiom that describes a cultural concept of treasuring the unrepeatable nature of a moment. The term has been translated as "for this time only", or "once in a lifetime encounter"


Every encounter is different, nothing happens the same way twice...



Sabō /ˈsabəʊ/, 茶房一  We wish to present Japanese tea and tea culture, by inspiring to seek a slower and simpler lifestyle, while engaging in the silent art of tea appreciation rituals - with focus on artisanal teas grown organically, and in close collaboration with local tea producers and craftsmen in Japan.

Our intention is deeply rooted in the ancient philosophy and traditions of Wabi-Sabi, slow and simple living, while accepting reality as it is, in its full nudity and crudeness, raw, real.

We use tea, Teaism, tea related tools and artisanal objects as mediums for the cultivation and development of a more sustainable and optimal lifestyle… a more intentional and meaningful approach to living.


We support and resonate with simplicity and minimalism, responsible consumption of natural resources, slower and sustainable, holistic, and conscious lifestyle

Ethically sourced and direct trade, from the farm to you, … in alignment and respect for mother nature and her resources




Why we exist...

Our ancestors lived in caves and survived by hunting and leading a nomadic lifestyle. However, their understanding of the natural yearly cycles led them to learn farming techniques and settle in small tribal groups.

Over the centuries, we have made incredible progress through various ups and downs, breakthroughs, and conflicts. As a result, we have made monumental advancements in science and technology, and we now inhabit all corners of the planet. It is an exciting time to be alive, but our progress has come at a high cost.


“Nature, left alone, is in perfect balance.


Harmful insects and plant diseases are always present, but do not occur in nature to an extent which requires the use of poisonous chemicals. The sensible approach to disease and insect control is to grow sturdy crops in a healthy environment.”

Masanobu Fukuoka, The One-Straw
Revolution: An Introduction to Natural Farming 


Organic farming 

In Japan, the tea production industry has traditionally relied heavily on conventional methods that involve the use of agro-chemicals and artificial nutrients. As a result, only a small portion of tea production in the country is classified as organic. Nevertheless, there has been a notable shift in recent years, with an increasing number of farms embracing organic practices.

In recent times, there has been a growing awareness and demand for organic tea, both domestically and internationally. This has motivated farmers in Japan to explore more sustainable and environmentally friendly approaches to tea cultivation. Consequently, a significant number of farms have begun transitioning towards organic methods to meet evolving consumer preferences and market demands.

The transition to organic tea production involves the adoption of natural and ecological practices that prioritize soil health, biodiversity, and sustainability. Organic farmers in Japan employ techniques such as composting, crop rotation, and the use of natural pest control methods to maintain the health of their tea plants. By eliminating or minimizing the use of agro-chemicals, they reduce the potential environmental impact and promote healthier ecosystems.

This shift towards organic tea production not only benefits the environment but also improves the overall quality of the tea. Organic teas are often lauded for their distinct flavours, aromas, and absence of residual chemicals. With more farms embracing organic practices, consumers now have a wider range of options to choose from, encouraging the growth of a more sustainable and diverse tea industry in Japan.

Despite the progress made, it's important to acknowledge that the majority of tea production in Japan still relies on conventional methods. However, the increasing number of farms adopting organic practices signifies a positive trend towards a more sustainable and environmentally conscious tea industry. It is encouraging to witness this shift and to see more farmers recognizing the importance of organic tea production and its potential long-term benefits for both the environment and consumer well-being.

At Sabō, we wish to acknowledge, support, and commemorate the remarkable tea producers who opt for alternative, non-chemical farming practices.

We prioritize the fundamental principles of organic farming, striving to ensure that every aspect of the cultivation of the teas we offer aligns with nature and the surrounding environment. By adhering to these principles, we guarantee that our teas are produced without the reliance on harmful substances such as pesticides, herbicides, or artificial fertilizers. Our commitment to organic farming promotes sustainability and supports the health and well-being of both consumers and the ecosystem.


Natural farming 

Natural farming, also known as 自然農法 (shizen nōhō), is an agricultural management method that places a strong emphasis on the absence of pesticides and artificial fertilizers, akin to organic farming. However, natural farming takes the concept of minimal human intervention to an extraordinary level, as it relies solely on scattered dried leaves and twigs from nearby fields and local plant growth to introduce external nutrients to the soil.

By completely avoiding the use of conventional fertilizers, the growth of leaves is deliberately slower, resulting in a more deliberate and intentional cultivation process. Tea trees cultivated through natural farming are typically harvested only once a year, during the spring season, to safeguard the integrity of the soil and ensure its long-term health. This slower growth cycle enables the tea trees to thrive in an undisturbed and natural environment, fostering a stronger connection with the surrounding ecosystem.

Moreover, the deliberate pace of natural farming provides ample time for tea trees to absorb nutrients in a manner that aligns with their natural growth patterns. This allows for a more gradual and holistic uptake of essential elements, leading to a nutritionally balanced ecosystem. The resulting teas serve as a testament to the meticulous art of patience, reflecting the profound commitment to maintaining a naturally nourishing and harmonious ecological system.

In essence, natural farming represents a philosophy that celebrates the intricate interplay between humans and nature, highlighting the potential of sustainable agriculture and the profound rewards of nurturing a vibrant and balanced ecosystem.



We wish to acknowledge, support, and commemorate the remarkable tea producers who often find themselves alone in their courageous commitment and unwavering dedication to adopt alternative and sustainable, chemical-free farming practices.





Is time for a reset...



Where from here...


We have reached a critical juncture as a global community, where it is imperative that we evolve and adapt once more, just as we have done throughout our history - from our cave-dwelling days to the establishment of settled farming lands. We must embrace new ways of thinking and doing things if we are to ensure our survival and maintain our legacy for generations to come.


Surely, there must be a superior path forward...



Start your personal journey to tea consciousness
and, as a result, sustainability.